Brand Management

Social Media Marketing Trends That Dominate 2016

One thing that we all know about social media is that it is the most happening thing online. But something that most of us fail to realize is that all social media channels change on a regular basis. In an attempt to please the ever-increasing customer base, these channels keep updating themselves to improve their service. These updates and developments lead to various social media trends that go viral. The following are some such trends that occurred in the year 2016 so far.

Quality over Quantity

It is common knowledge that social media is a crowded arena. Each user has multiple profiles and therefore there are billions of social media profiles on the internet. If you noticed, most social media sites are now sorting posts on a degree on relevance than on the time of publication. This is due to the fact that users prefer hyper-relevant and in-the-moment post instead of seeing retrospective ones.

The Shift in Dynamics

Until the recent year, the big whales of the social media world were Facebook, Twitter and LinkedIn. However, these positions are no longer stable. Ever since the introduction of channels such as Snapchat, Instagram and Tumblr, these dynamics keep changing on a regular basis. Although all of these platforms have a massive user base, each has its own niche market.

Increment in Live Streaming

Since it has become incredibly accessible, the sharing of video content is one of the most popular trends in social media. Thanks to the demand for in-the-moment updates, social media channels are now big on live-steaming. After the release of Facebook Live, people have started to post videos on social media via videos. This trend has followed suit in other social media channels as well.

Popularity of SEO

Regardless of the changes, content still remains to the king. Even though social media does not directly influence your search engine ranking, various social signals such as people sharing your content, can increase your rank to a higher level. To get a better understanding about how this can help your company, you can consult a digital marketing agency such as WME. These professionals will inform you of everything that you need to know.

Data-Driven Decisions

You need to know that there isn’t much space for guess work in social media. Every single decision is based on carefully analyzed information. Social media analytics not only enable you to cater information according to customer preferences, but they also allow you to measure the level of success too.

Regardless of how popular these trends are, come 2017 they will be gone with the wind. By then, a new group of trends would have emerged.

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